KRAFTON / PUBG Corporation
Increasing engagement in early registration


Involve new audiences in Brazil and Mexico and invite them to participate in the early registration for the new game PUBG: New State, one of the most important mobile games of the Battle Royale genre


To increase the average pre-registration rate that the client had in previous campaigns, we created a dedicated and multinational team that worked on an integrated paid media strategy to accelerate daily conversions by selecting, analyzing and optimizing contents and audiences.


During the 30-days campaign, we exceeded all the expectations of the plan, reaching almost 90 million impressions —2 times more than the previous campaign — and 1.7 million clicks — 3 times more than the previous campaign —at a cost 41% lower than the previous campaign.
We doubled the average daily pre-enrollment rate for the game, our top conversion KPI.