Luisa is a publicist with 16 years of experience in the development of comprehensive media planning for the pharmaceutical, mass consumption, services, media and retail sectors.

Prior to her arrival at Woods & Trees, she was Head of Business at OMD Colombia, where developed strategic solutions for clients such as Tecnoquímicas, Avianca, PepsiCo Foods, Havaianas, Grupo Exito, Bancolombia, EPM, GMO, TeamFoods, Johnson & Johnson, Postobón and Ecopetrol, among others.

Over the course of her career, she developed management and leadership skills as well as digital expertise. Her work has been recognized in festivals such as Effie, Effielatam and Festival of Media.