Johana graduated as a publicist from the Universidad Central. She also studied media implementation with a certificate issued by Google. She has five years of experience in media agencies.

Before her arrival at Woods and Trees, she held the position of Purchasing Strategy Specialist at Starcom, working with accounts such as Cencosud and Mondelez Colombia, coordinating and monitoring strategic plans for clients. She previously worked at Carat as a Report Analyst for various accounts, including Nivea, Adidas, Arroz Roa, Arroz Florhuila and General Motors.