Andrea articulates, coordinates and manages frictionless, business-oriented strategy development for On and Off worlds, with a focus on business results. She is a professional marketing and advertising specialist with an emphasis on digital marketing and market management. She has recently completed a training program on senior management and a course on Smart E-commerce &, Paylands with The Colombian Chamber of E-Commerce - CCCE and EUDE Business School.

She has more than +10 years of experience designing, building and implementing media strategies and being part of the digital transformation of large advertisers.

Prior to her arrival at Woods & Trees, she worked as an Account Director at Carat, where she dedicated 6 years working with global accounts such as General Motors and Diageo. The other part of her career was developed at Publicis Group, working as a digital strategist for different clients, including Movistar and Falabella.