Federico is a professional with more than 20 years of experience. He began his career in technology companies and then assumed new challenges in the advertising world for agencies in Argentina, Mexico, Spain and Venezuela. He also has a solid experience in Innovation throughout the region.

Previously, he served as Chief Innovation & Experience Officer at Terán \ TBWA, where he led the Social Media, Business Intelligence, Performance & Creative Tech teams.

Disney, Marvel, Pixar, Facebook, Airbnb, Netflix, P&G, Unilever, Coca-Cola, Diageo, Bachoco, BBVA, Brown-Forman, Domino's, Nissan, Infiniti and Lexus among others, are some of the clients he has worked for during his career.