Vladimir is a publicist, specialized in consumer psychology and strategic planning, and he's been working in this market for around 20 years. Previously, he held the position of General Manager at the media agency PHD Colombia. Before that, he was General Manager at Mediawise Colombia and Business and Innovation Manager at Omnicom Media Group Colombia, a company where he also worked as a Planner.

He has worked for clients such as Honda, Banco Caja Social, SC Johnson, Procolombia and Grupo Familia.

Vladimir carried out studies in Strategic Thinking and Prospective and Market Studies at Universidad Externado de Colombia and Consumer Psychology at Fundación Universitaria Konrad Lorenz.