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KRAFTON / PUBG Corporation
Increasing engagement in early registration

Challenge

Involve new audiences in Brazil and Mexico and invite them to participate in the early registration for the new game PUBG: New State, one of the most important mobile games of the Battle Royale genre

Strategy

To increase the average pre-registration rate that the client had in previous campaigns, we created a dedicated and multinational team that worked on an integrated paid media strategy to accelerate daily conversions by selecting, analyzing and optimizing contents and audiences.

Results

During the 30-days campaign, we exceeded all the expectations of the plan, reaching almost 90 million impressions —2 times more than the previous campaign — and 1.7 million clicks — 3 times more than the previous campaign —at a cost 41% lower than the previous campaign.
We doubled the average daily pre-enrollment rate for the game, our top conversion KPI.
Woods & Trees

Buenos Aires, Argentina

Monroe 899, C1428BKC
CONTACT US
Alfredo Confalonieri
Tel. +54 11 5279 9000

Bogotá, Colombia

Calle 100 No. 7 – 33,
Torre1, Oficina 601
CONTACT US
Vladimir Tiuso
Tel. +57 1 508 7325

Lima, Perú

Av. José Larco 1232
CONTACT US
Andres Briceño
Tel. +51 965 407 070
W&T